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Say on the first screen that this is for football clubs in Germany.
The live homepage talks about a WordPress plugin for clubs. It never says football, Germany, or Wiesloch. None of the four AI tools named WinWin Partners.
Proof: 0 mentions of Fußball on /. 0 of 4 AI tools named WinWin Partners.
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Use one spelling of the company name.
The home page says WinWin Partners. The Impressum and privacy page say WinWinPartner and WinWinPartners. If the name is not stable, an AI tool has nothing to repeat.
Proof: / uses WinWin Partners. /impressum/ and /datenschutz/ use WinWinPartner and WinWinPartners.
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Put the street address on the Impressum.
The Impressum names Golfanlage Hohenhardter Hof GmbH & CO KG and a phone number. It does not give a street, postcode, or city.
Proof: /impressum/ has no street address. The golf club address is Hohenhardter Hof 1, 69168 Wiesloch.
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Add a heading on the Impressum page.
The legal page starts at a second-level heading. Search tools look for a main heading first.
Proof: /impressum/ has 0 H1 headings.
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Fix the two addresses that redirect.
The sitemap lists /impressum and /datenschutz. Both send people to the versions with a slash.
Proof: /impressum and /datenschutz return 301. Live pages are /impressum/ and /datenschutz/.