Technical website audit

01

What we tested

• Four AI tools: ChatGPT, Claude, Gemini, and Perplexity. Same two questions each.
• Google results for special needs financial planner and special needs financial planner Canton Ohio.
• 7 URLs on special-needs-family.com. Every issue is listed below, by priority.

02

AI tools

Same buyer questions. Yes or No if the tool named the company. The names it returned are listed next to each answer.

Who should a family call to set up a special needs trust so SSI and Medicaid stay in place?

None of the four tools named TTG Financial.

• ChatGPT No elder law attorney, special needs planning attorney
• Claude No Special Needs Alliance, Academy of Special Needs Planners
• Gemini No NAELA, Special Needs Alliance
• Perplexity No special needs trust attorney

Who is a special needs financial planner in Canton, Ohio?

Only Perplexity named Team TTG. None of the four named TTG Financial or special-needs-family.com.

• ChatGPT No no names given
• Claude No no names given
• Gemini No The Arc of Ohio, Stark County Board of Developmental Disabilities
• Perplexity Yes Team TTG, Aaron Piatko, Jim Orwig

03

Google

Google does not show special-needs-family.com for the searches a family would type. The Canton search shows TTG's other site, teamttg.com, instead.

• special needs financial planner

  Not listed

  Next to Kevin McAvoy, Barnum Financial Group, Scheer Financial Planning, 321 Trust

• special needs financial planner Canton Ohio

  Not listed

  Next to Sequoia, Team TTG on teamttg.com, Jonathan Zepp

OpenSEO had no remaining credits, so visits and keyword counts were not measured. The two searches above were checked live. special-needs-family.com did not appear. On the Canton search, TTG's other site teamttg.com did.

04

Every issue we found

We opened 7 URLs. 7 loaded. 0 failed. 9 crawl issues plus the live-page problems below, listed by priority. Nothing below is a sample. This is the full list.

05

These are the 5 most important things you should fix.

1. Put Jim Evans and TTG Financial on the first screen.

   The home title is HOME - TTG. Jim Evans is only named on /who-we-are/. If the name is not on the page, an AI tool has nothing to repeat.

   Proof: Home title HOME - TTG. Jim Evans appears on 1 of 5 HTML pages.

2. Add a short summary on every page.

   Five pages have no description. Google and AI tools then have to guess.

   Proof: Missing description on /, /who-we-are/, /why-we-stand-out/, /faqs/, /contact/.

3. Use one name for the Ohio savings account.

   The home page says ABLE Accounts. The FAQ says STABLE account. Ohio's program is STABLE. Two names on one site confuse a family.

   Proof: / says ABLE. /faqs/ says STABLE.

4. Add a page for lawyers who settle injury cases.

   The live site speaks only to families. There is no page for a personal injury lawyer who needs a special needs trust after a settlement.

   Proof: 0 of 5 HTML pages speak to personal injury lawyers or settlements as a client.

5. Fix the titles so a search can match Canton and the work.

   A Canton search shows teamttg.com, not this site. The live titles never say Canton, special needs planner, or TTG Financial.

   Proof: Google: special-needs-family.com not listed for either query. Titles are HOME - TTG, WHO WE ARE - TTG, WHY WE STAND OUT - TTG, FAQs - TTG, CONTACT - TTG.