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Technical website audit

Franco Wine Imports

https://www.francowineimport.com/ August 20, 2026

We tested how people find Franco Wine Imports today. Live answers from four AI tools, two Google searches, and every URL we could open on the live site.

Live homepage of Franco Wine Imports
Franco Wine Imports homepage

01

What we tested

  • Four AI tools: ChatGPT, Claude, Gemini, and Perplexity. Same two questions each.
  • Google results for Italian wine importer California and Italian wine importer San Clemente.
  • 194 URLs on francowineimport.com. Every issue is listed below, by priority.

02

AI tools

Same buyer questions. Yes or No if the tool named the company. The names it returned are listed next to each answer.

Name the Italian wine importers a California restaurant buyer should call.

None of the four tools named Franco Wine Imports.

  • ChatGPT No Winebow, Dalla Terra, Vias Imports, Skurnik, Kermit Lynch
  • Claude No Vias Imports, Vinity Wine Company, Empson USA, Winebow
  • Gemini No Winebow, Ethica Wines, Vias Imports, Dalla Terra
  • Perplexity No Ethica Wines, Dalla Terra, Empson USA, Kermit Lynch

Who imports Italian wine in or near San Clemente, California.

Only Perplexity named Franco Wine Imports. The other three did not.

  • ChatGPT No Southern Glazer's, Young's Market, Wine Warehouse
  • Claude No no names given
  • Gemini No Young's Market, Southern Glazer's, Regal Wine Company
  • Perplexity Yes Franco Wine Imports

03

Google

Google already knows the shop. The site still looks like a store, not like the importer a buyer should call.

  • Italian wine importer California

    #3

    Next to Vinity Wine Company, Dalla Terra, Ethica Wines

  • Italian wine importer San Clemente

    #1

    Next to Facebook page, Yelp page, Vinity Wine Company

Most visits come from bottle names such as lambrusco and vinsanto. About 1,003 visits a month and 340 keywords. The name Franco Wine Imports is searched about 40 times a month.

04

Every issue we found

We opened 194 URLs. 192 loaded. 2 failed. 745 issues, listed by priority. Nothing below is a sample. This is the full list.

High

Leftover dummy product SKU-1234 (192)

Franco Maniaci is not named on the site (1)

The site tells AI tools it is a store (1)

Medium

No heading on the page (72)

Missing description (31)

Low

Page title is too long (192)

Description is too long (61)

Images with no alt text (192)

05

These are the 5 most important things you should fix.

  1. Remove the dummy product from the whole site.

    It is on 192 pages. That is the first thing a person sees.

    Proof: SKU-1234 / Product Title on 192 loaded pages.

  2. Put Franco's name on the site.

    If the name is not on the page, an AI tool has nothing to repeat.

    Proof: 0 of 192 loaded pages include Franco Maniaci.

  3. Fix the two pages that do not open.

    /pages/about and /pages/contact return 404. The live pages are /pages/about-us and /pages/contact-us.

  4. Say this is an importer, not a shop.

    The home title is about wines delivered. The AI file is a shopping guide.

    Proof: Home title and /llms.txt.

  5. Add a heading and a short summary on pages that have none.

    72 pages have no heading. 31 have no description.